Blog

Some people assume that Big Revolution’s work with tech companies is all about making them seem ‘sexier,’ but that’s not always the case. Communicating clearly to a target audience is the number one challenge I find myself tackling.

If I could give one rule above all others to any writer, it would be this: put the reader first. That sounds obvious, but it’s often forgotten. And it's particularly important to consider in the process of writing blog posts for your company.

I recently heard a story that immediately made me want to jump up out of my chair and shout “yes! That’s why I do what I do!” ...But I was at an awards ceremony watching an interview onstage, so that probably wouldn’t have been a good idea.

You’re an entrepreneur with a killer new idea, and now you need to sell it to someone who doesn’t understand your market as well as you – an investor perhaps, or a potential employee, or a business you want to partner with. That’s not always as easy as it might first seem.