This event took place on Tuesday 26 March 2019
A video download of this class will be available soon.
The right words can be hardest to find
What is this?
A 60-minute online video class. Watch live and you’ll have an opportunity to ask questions and have them answered live. Alternatively, you can watch a playback of the class later at your convenience.
What will you learn?
How to engage people with what you do using short, snappy language. It’s not always easy, but successfully doing so will help people buy into your vision more quickly. What’s more it will help focus the mind of your team on what’s important about what you do, and why you do it.
Creating effective website copy. When you’re putting together your website, it’s easy to say too much, too little, or just focus on the wrong things. Learn lessons from some of the best tech company websites out there about what to include, and what to leave out.
Consistent communications. Why meaning your messaging can be so powerful.
Telling your story through content marketing and PR. What kinds of stories to focus on, and when. And who to aim them at.
For attendees during the live event, there will also be time for Q&A.
Who is this for?
This event is suitable for startups up to the Series-A funding stage. Depending on the makeup of your team, CEOs, co-founders, or marketing staff will be the best people to attend.
Who teaches it?
The class will be presented by technology and media consultant Martin Bryant, former editor-in-chief of The Next Web. With 10 years’ experience writing and editing international technology coverage, and assessing many thousands of companies and their projects for the likes of Google, the European Commission, and some of the world’s biggest tech conferences, Martin understands the worlds of tech and online media deeply and instinctively.
He works directly with companies to improve their propositions, and now he’s offering this online classes to help more people improve the way they communicate what they do.
More about this webinar
You’re an ambitious startup. You’ve worked hard to develop a great product – but how do you successfully bring it to market? It starts by having a clear idea of how to communicate it.
Whether you’re a B2B or consumer-focused technology startup, this 60-minute webinar will explain how to reframe the way you think about your company. It will allow you to better communicate what you do, to customers, investors, and the press.
Beyond that, it will explore why communicating a consistent message throughout your company – both externally and internally – is a powerful tactic, no matter the stage of your growth.
In addition to plenty of detailed advice, there will be time to answer your questions.
This webinar is produced by Big Revolution, a business and marketing consultancy focused on the power of language to help startups and growth-stage tech and media firms grow.
“Big Revolution has helped us fine-tune our proposition for both the consumer and B2B sides of our business. This has allowed us to launch our app with the confidence we're approaching the right people in the right way.” – Buxbo, Big Revolution client
It will be presented by technology and media consultant Martin Bryant. With 10 years’ experience writing and editing international technology coverage, and assessing thousands of companies and their projects for the likes of Google, the European Commission, and some of the world’s biggest tech conferences, Martin understands the worlds of tech and online media deeply and instinctively.
Martin’s career as a technology journalist included a successful period as editor-in-chief at technology news site The Next Web. After leaving journalism, he found himself increasingly in demand from tech and media companies needing help defining exactly what it is they do – both for their customers and themselves.