What is your tech company’s story?
The answer could surprise you.
We help you clearly define your company’s offering to customers, partners, press, investors – even to yourselves.
In practice, that means…
Proposition and narrative development
Copywriting to hone your message to perfection
Content development: blog posts, feature articles, and podcasts
PR and media relations
We’re here for tech startups and investors alike. Product-focused tech and media companies — and the funds that invest in them — are our sweet spot.
We’re an external eye on your strategy, with a belief that good communication is a core factor in the success of your business.
Big Revolution works with tech companies at any or all of these stages…
GETTING YOUR STORY STRAIGHT
Tech companies that know what they’re all about early on are at a distinct advantage. Many companies wait until too late to figure out how they’re going to position their product and their company.
Having a strong narrative from the start helps make sense of what you do, communicating a clear message to customers, investors, the media, and even your own team. Through in-depth conversations, targeted research, and a wealth of experience, we’ll craft your unique framing and positioning.
COPY YOUR RIVALS WILL WISH THEY COULD COPY
Once you’ve got a strong narrative, you need to put it into the right words. We’ll craft copy for your website, app, slide deck, and wherever else you need it.
We’ll find the perfect way to describe your product, from snappy one–liners to reel off in an elevator pitch, to taglines and homepage copy, to more in–depth documentation.
CONTENT THAT ISN’T JUST FILLER
Through blog posts and guest articles for publications, you can explain more about your story, your mission, and your products. You can also position yourselves as experts in your field. The trouble is, far too much content is just that — just something lightweight and to fill a hole.
We create high-quality, unique posts, articles, and podcasts that draw on our in-depth experience of what makes for compelling, shareable content.
SMART MEDIA ENGAGEMENT WITH NO ‘SPRAY AND PRAY’
Media coverage is rarely a shortcut to success, but if you have a great story it can give you a real boost. For most tech companies, it’s only worth pitching the media in very specific situations and contexts.
We’ll advise you on the right stories to attract the right kind of media attention. And we’re honest — we’ll tell you up front when journalists won’t be interested. Then we’ll help you get the right media’s attention.
