What is this?

A 55-minute online video class.

What will you learn?

Sharpen up your marketing copy by learning how journalists produce snappy, readable, appealing reports. You'll learn from an experienced editor who has managed an international team of journalists.

• Why journalistic skills are important to marketers

• Writing like a journalist: structure, focus, angles, respecting your reader

• Thinking like a journalist: searching for the stories that matter to your audience

• The secrets of a good headline

• Improving content marketing with a journalistic approach

Who is this for?

Online marketing professionals early in their career or wanting a fresh perspective on their work.

Who teaches it?

The class is presented by technology and media consultant Martin Bryant, former editor-in-chief of The Next Web. With 10 years’ experience writing and editing international technology coverage, and assessing many thousands of companies and their projects for the likes of Google, the European Commission, and some of the world’s biggest tech conferences, Martin understands the worlds of tech and online media deeply and instinctively.

He works directly with companies to improve their propositions, and now he’s offering this online classes to help more people improve the way they communicate what they do.